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The Guide to Successfully Marketing and Protecting Your Ideas. No other guide to inventing leads you so expertly through the marketing labyrinth - from how to patent, trademark or copyright an idea to how to save thousands of dollars in legal fees. Beyond the basic how-to information, you can also find here's-where data that every inventor/entrepreneur needs.
Everything You Need to Know to Make Money from Your New Product Idea. Harvey Reese, a successful new product developer, reveals his secrets for turning them into lucrative licensing agreements. Not only will you find nuts-and-bolts information on the licensing process, but also you'll learn how to formulate an idea and - more importantly - motivate yourself to get out there and make it work for you. Very thorough with excellent generic do-it-yourself information throughout the book.
Winning At New Products is a valuable tool for managers involved in the new product process because it brings discipline to what is often a fairly chaotic and risky activity. The new product game is played out in many arenas: in the research laboratory, in strategic plans, and on the front lines of the consumer marketplace. Short, quick, and to the point, this invaluable book will help you develop a game plan to win with innovative, market driven new products. Bob Cooper's studies of several hundred companies have revealed that new product innovation is a process which can be controlled and managed.
Each year 250,000 inventors and entrepreneurs spend as much as $50,000 on their dream product - without a single customer ever hearing about it. The statistics are painful: only one in every 1,000 people who try to take a product to market will succeed. How to Bring a Product to Market for Less Than $5,000 is the first book that can turn these odds around. Written by a consultant who specializes in bringing products to market, it shows you, for a fraction of a consulting fee, how to do it with the smallest possible investment, often for less than $5,000.
Before you apply for a patent, there are steps you should take to protect your invention. Along with more than 50 sample documents, this Patent Your Own Invention in Canada includes instructions on how to: decide whether you need to protect your invention, but is not so broad as to make it unacceptable! This guide covers the topic of the option to license your invention to someone else to produce. Applying fore a patent is a complex procedure. Anyone who plans to do it alone must have the guidance of a book like this.
