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Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. Next, he walks you through the steps in the life of a business - from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed - and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber discusses the often overlooked distinction between working on your business and working in your business.
A Simple Way to Understand Entrepreneurship. Begin with a Dream. Dream Drawers. Excuses You Use Not to Be an Entrepreneur. Myths That Stop You. Fear of Failure. The Trap of the Attractive Track. Risk. The Entrepreneur's Work Ethic. Entrepreneurs are Mavericks Who Start Stampedes. Rules You Gotta Break. Dealing with Past Failure. Preparing for the Opportunity. Drive and Energy. Entrepreneurs are Leaders. You Have What It Takes. Chase the Dream--Not the Rainbow. When to Stop Dreaming.
How you can succeed in building your own company into a major enterprise starting from scratch. This book has five goals. First to get you started as an entrepreneur. Learn how to overcome the obstacles that impede you from getting started. The second goal is to keep you going once you have begun. Starting a new business can be a painful experience. Educate yourself on how to run a business. Learn proper management early and avoid later problems. Lastly let yourself be entertained, enthraled and amused.
Describes 55 of the hottest new entrepreneurial opportunities. Analyzes over 200 small businesses, including profit potential, location and competition. Provides results of nationwide survey of small business market conditions. Expert advice and guidance on today's best entrepreneurial business opportunities and how to choose the one that's right for you. Written by a noted expert with nearly 40 years experience as a professional business appraiser. Tap into this gold mine of information every entrepreneur needs to know before taking the leap into a new venture.
Turning your business into an enduring great company. This inspiring work provides entrepreneurs with building blocks to help their companies sustain high performance, play a leadership role in their industries, and remain great for generations. Discover the five key elements involved in guiding a company to lasting success - leadership style, vision, superior strategy, innovation and consistently outstanding execution. A comprehensive blueprint for managing a thriving company is included and drawn on real-world examples throughout the book, Nike, L.L. Bean, Wal-Mart, Federal Express, and other success stories.
